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Green purchasing: Case of Bottled Water Consumption in the Czech Republic
Hanusová, Klára ; Ščasný, Milan (advisor) ; Opatrný, Matěj (referee)
To tackle various environmental issues, many of which stem from unsustainable consumer behavior, policymakers make an effort to transition toward a circular economy. One of the initiatives in the Czech Republic includes a reduction in single-use plastic waste. An example of this waste category are plastic bottles used for beverage packaging. Consequently, this thesis aims to uncover the determinants of bottled water consumption in the Czech Republic, as a similar study does not appear to exist in this context. Data (n=3 411) used for the analysis are obtained from a survey "TAČR Kohoutková". Methods used include estimation by Generalized Ordered Logit and Multinomial Logit. Results uncover socio-demographic characteristics, taste, health reasons, constructs from the Theory of Planned Behavior, and habits as predictors of bottled water consumption. It was found that highly educated people and those with a strong habit of drinking tap water are less likely to consume bottled water. The main consumers of this product appear to be those who negatively perceive tap water taste and healthiness, or positively perceive such characteristics of bottled water. On contrary, there is not enough evidence for identifying a relationship between environmental values and bottled water intake.
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Some Aspects of Beer Choice of Czech Consumers in 2011
Vinopal, Jiří
In September 2011 CVVM SOÚ AV ČR replicated some of the questions about beer, which constitute a part of research project Pubs and Beer in Czech Society that is under way since 2004. This press release maps basic results about the preferences of particular beer brands, the role of aspects like taste and price in case of choice and the interest in selected characteristics of the product.
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Current Trends in Consumer Behavior
Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
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Some Aspects of Beer Choice of Czech Consumers in 2010
Vinopal, Jiří
In September 2010 CVVM SOÚ AV ČR replicated some of the questions about beer, which constitute a part of research project Pubs and Beer in Czech Society that is under way since 2004. This press release maps basic results about the preferences of particular beer brands and the role of aspects like taste and price in case of choice.
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Some Aspects of Beer Choice of Czech Consumers in 2008
Vinopal, Jiří
In September 2008 CVVM SOÚ AV ČR replicated some of the questions about beer, which constitute a part of research project Pubs and Beer in Czech Society that is under way since 2004. This press release maps basic results about the preferences of particular beer brands, the role of aspects like taste and price in case of choice and the position of non-alcoholic beer.
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